I’ll bet you’re wondering why I chose a “pessimistic” title for this post.
The reason is that I want to shake you up and make you take a hard look at your everyday business activities.
If you’re feeling stuck right now, whether it’s because you can’t seem to break through a revenue ceiling, generate a bigger e-mail list, or accomplish some other goal that you’ve set, the first thing to do is make sure that your goal is in line with your current values and overall business mission and vision.
Because you don’t have enough time to pursue activities that do not align with those values if you want to make progress in your business.
The next thing to do is determine whether you have everything you need to achieve your goal. Do you have the skillset? The audience? The tools required?
If you don’t have the skillset, do you know where to find someone who does? And are you ready to pay that person or service to teach you the skills that you need?
If you don’t have the audience, do you know how to build it? And do you have the skillset and tools that you need to do so?
If you don’t have the tools, do you know where to get them and how you can acquire them at a price you’re willing to pay? (Notice that I didn’t say a price you can afford – “affordability” speaks to mindset. I could devote an entire separate post to this topic!)
If you have all the above, then perhaps the issue is that you’re trying to do everything yourself.
Maybe you’ve always done things yourself and gotten along just fine, so you’ve never thought of bringing in someone to help.
Maybe you feel that you can’t justify hiring someone because the cost will decrease your bottom line.
Maybe you want to hire someone but don’t know how to make the best decision on whom to hire, or for how long.
So you carry on alone.
The trouble is, you may think you have time for this. You may expect, or hope, to continue to grow your business while not investing in the people that will:
• help you get the job done more quickly as they work alongside you
• do the job for you, freeing up your time for other tasks in your business or for more personal time.
The fact is, you don’t have enough time for this if you want to move your business beyond where it is today.
So what’s it going to be? Alone and stuck? Or moving forward with one or more strategically selected others who can make your life easier?
If you are hesitating about hiring someone to help in your business, share your story in the comments below!
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