I’m sure you’ve experienced how social media can be a time sink – you pop into your Facebook account “just for a minute” and find yourself still looking at status updates, photos, and ads a half-hour later.
(Many would call this a time suck – an inefficient or unproductive activity; a waste of time!)
And I’m sure you’ve read all kinds of productivity tips on how to prevent yourself from going down this road.
Well, that’s not why I’m writing to you about social media today.
Social media can be a time sink from another point of view – that of creating content for it!
If you follow the Making Productivity Easy (MPE) Facebook page, you know that I made it dormant for several months while I tended to the business of organizing the Beauford Delaney art exhibition in Paris in 2015-2016 and launching my non-profit organization, the Wells International Foundation (WIF).
I recently revived it because I now need it to pursue my BIG IDEA for MPE – the creation of a customized Doing What Matters™ Business and Life Balance mentoring program for women entrepreneurs!
In the past, I had my virtual assistant create and upload the content for the MPE FB page, which mostly consisted of inspirational quotes.
Now I have a different purpose for the page, which means I need a different kind of content. Before I turn it over to my VA again, I need to do some testing to make sure I’m happy with my new ideas.
Then I’ll need to work with her to be sure she can create content in alignment with these ideas.
Only then will I be able to delegate this important responsibility again.
I launched WIF’s Facebook page several days ago, and WIF also has a Twitter feed that needs content, so multiply this process times two and you can see that I must now devote a large chunk of time to social media that wasn’t previously on my calendar!
This is a temporary situation and I’m motivated to move this off my plate as soon as possible.
But I can’t rush it or I’ll end up circling around to fix things that could have been avoided with a little more patience and forethought.
Here are some takeaways from this story that I hope will be useful for you:
1) Social media works for you, not the other way around. When it no longer serves your purpose, discontinue it until you find a good reason to put it back into play.
2) Don’t be afraid to change the focus of your social media presence.
3) Be prepared to do the work required to get things running smoothly, then delegate as much as you can to make room in your day for things you know to be more important.
That’s what I call “Doing What Matters!”
If you could custom build a Doing What Matters™ Business and Life Balance mentoring program for your business, what would you include in it? Let me know in the comments below.
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